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4Tips to Succeed on LinkedIn

If youZre not active on LinkedIn, youZre missing a great opportunity to gain new business leads, network with industry notables or find new work opportunities. Follow these tips to increase your reach with your presence and new connections, whichcan help youand your business grow.

1POST REGULARLY

Logging onto LinkedIn occasionally and scrolling down the newsfeed is not enough. LinkedIn has gone social. Aim to write the minimum of three posts a week, more is better. Write about what interests you, and indirectly relate it to your business. Use hashtags, so you attract your tribe and increase who connects with you.  

2ENGAGE WITHYOUR CONNECTIONS

LinkedIn is not just about you. To attract your connections, and potential connections to look at your profile and connect, you must engage with their posts. When you see something interesting, comment on it. And no, saying ThatZs a nice post. DoesnZt count. Really engage with a post, say why you like it, ask questions so your connection replies to you. Remember, there are over 500 million users on LinkedIn. Find out who your target audience is and start engaging. ItZs a simple yet effective approach.  

3 BE AUTHENTIC

Connect with people, chat with people, message people. But whatever you do, make sure you are being YOU. Yes, LinkedIn is much more relaxed and more social than ever before. Chat to your connections the same way that you would if you were to meet them in ‘real lifeZ. Leave jargon and business speak in the office for your colleagues. Remember this: People buy from people. Your aim is to build relationships through trust and sharing.  

4 PERSONALIZE YOUR MESSAGES So, youZve seen somebody you would like to connect with on LinkedIn. Yes, you can just click the connect button and wait. Instead, send a personalized message. Something simple to introduce yourself, how you are looking forward to expanding your network and reading their posts. A personalized connection makes all the difference and makes it more likely that the person you are connecting to will accept your connection request.  

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Need help with how to use LinkedIn to your and your businessZ advantage?

Call us today and ask us about our LinkedIn Training Workshops and learn how to navigate LinkedIn and to use it to help find leads or find a new position   T. +961 (0) 1 750106/7 or  M. +961 71 145181 

 

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